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Beyond the Brick

Beyond the Brick

US
@beyondthebrick
4.6K
Video Count
696.5M
Video View
1.6M
Subscriber
#8,949
United States Rank
#36,860
Global Rank
4.6K
Video Count
696.5M
Video View
1.6M
Subscriber
#8,949
United States Rank
#36,860
Global Rank
OverviewVideosOutliersStatisticsSimilar ChannelsTimelineRetention AnalyticsAbout

Beyond the Brick YouTube Statistics & Analytics

Channel Rankings

Global & Regional Performance

Global Rank
Top 11.38%
#36.9Kof 323.9K
Falling
🇺🇸United States Rank
Top 15.11%
#8.9Kof 59.2K
Falling
Main CategoryHowto & Style
Global:#9.4KTop 21.2%
United States:#2.5KTop 44.0%

4.6K

Total Videos

Content Library

696.5M

Total Views

Lifetime Views

1.6M

Subscribers

Community Size

4.36%

Engagement Rate

Audience Interaction

Video Performance

Average Views per Video
8.9K
Average Likes per Video
372
Average Comments per Video
16
Recent Performance
14.3K+61%

Upload Analysis

Upload Frequency
Every few days
Consistency Score
97%
Subscriber Engagement
0.58%

Best Performing Video

Top performer by views

Huge LEGO Star Wars Geonosis by @SolidBrixStudios

40.5K

Views

1.9K

Likes

30

Comments

Published: 2 months ago

Needs Improvement

Opportunity for growth

LEGO Smart Play Technology Explained | How Does It Work?

678

Views

60

Likes

17

Comments

Published: 3 months ago

Long Video Statistics

Analysis of 35 long-form videos

35
Long Videos
7K
Avg Views
10:48
Avg Duration
-22%
vs All Videos

Duration Distribution

Short Long (1-3 min)9 videos (26%)
Medium (3-10 min)12 videos (34%)
Long (10-30 min)11 videos (31%)
Very Long (30+ min)3 videos (9%)
Total Views
244.2K
Total Likes
9.8K
Total Comments
535

Top Performing Long Video

LEGO SMART Play Demo at CES

37.4K views1:531/5/2026

📈 Long Video Insights

• Long videos make up 70% of total content

• Average performance: Lower than channel average

• Most common duration: Medium (3-10 min)

Video Frequency Analysis

Upload patterns and optimal timing insights

Long Videos

Long Videos (35)

Upload Frequency
Weekly
Best Publishing Day
Monday8 videos
Best Publishing Hour
14:0019 videos
Short Videos

Short Videos (15)

Upload Frequency
Weekly
Best Publishing Day
Saturday4 videos
Best Publishing Hour
19:003 videos
Optimal Timing
Best day for long videos:Monday
Best hour for long videos:14:00
Best day for shorts:Saturday
Best hour for shorts:19:00
Content Strategy
Long video frequency:Weekly
Short video frequency:Weekly
Content ratio:70% long, 30% short

Top Channel Categories

Content distribution across 7 main categories

📁

Hobby

45
videos
46% of contentAvg: 8.5K
+94% growthlast 30 days
📁

Lifestyle Sociology

40
videos
41% of contentAvg: 7.9K
+91% growthlast 30 days
🎬

Entertainment

4
videos
4% of contentAvg: 12.8K
+133% growthlast 30 days
🎥

Film

3
videos
3% of contentAvg: 12K
+228% growthlast 30 days
📁

Video Game Culture

3
videos
3% of contentAvg: 12.7K
+0% growthlast 30 days
📁

Action-adventure Game

1
videos
1% of contentAvg: 2.5K
+0% growthlast 30 days
📁

Action Game

1
videos
1% of contentAvg: 2.5K
+0% growthlast 30 days

Category Distribution

7
Categories
Hobby
46%
Lifestyle Sociology
41%
Entertainment
4%
Film
3%
Video Game Culture
3%
Action-adventure Game
1%
Action Game
1%

Performance Rankings

👑
Entertainment
4 videos
12.8K
+133%
🥈
Video Game Culture
3 videos
12.7K
+0%
🥉
Film
3 videos
12K
+228%
🏅
Hobby
45 videos
8.5K
+94%
🏅
Lifestyle Sociology
40 videos
7.9K
+91%
🏅
Action-adventure Game
1 videos
2.5K
+0%
🏅
Action Game
1 videos
2.5K
+0%

📊 Category Insights

Key performance indicators and trends

Primary Focus

Hobby dominates with 46% of content

Best Performer

Entertainment has highest avg views

Fastest Growing

Film shows strongest growth

Top Video Tags

Most used tags across 496 tag instances

#lego

1

Content

62
videos
6K
254
16
+17%
13% usage

#adult fan of lego

2

Content

31
videos
6K
254
16
+17%
6% usage

#joshua hanlon

3

Content

31
videos
6K
254
16
+17%
6% usage

#beyond the brick

Content

31
videos
6K
254
16
+17%
6% usage

#model

Content

31
videos
6K
254
16
+17%
6% usage

#legos

Content

31
videos
6K
254
16
+17%
6% usage

#podcast

Content

31
videos
6K
254
16
+17%
6% usage

#interview

Content

31
videos
6K
254
16
+17%
6% usage

#builder

Content

31
videos
6K
254
16
+17%
6% usage

Content Tags

15 tags in category

#lego
62
+17%
#adult fan of lego
31
+17%
#joshua hanlon
31
+17%
#beyond the brick
31
+17%

Tag Performance Analysis

Comprehensive tag metrics and ROI analysis

TagUsageAvg ViewsEngagementGrowthROI Score
#legoTop 1626K4.49%+17%45/100
#adult fan of legoTop 2316K4.49%+17%45/100
#joshua hanlonTop 3316K4.49%+17%45/100
#beyond the brick316K4.49%+17%45/100
#model316K4.49%+17%45/100
#legos316K4.49%+17%45/100
#podcast316K4.49%+17%45/100
#interview316K4.49%+17%45/100
#builder316K4.49%+17%45/100
#afol316K4.49%+17%45/100
#convention316K4.49%+17%45/100
#moc316K4.49%+17%45/100
#custom316K4.49%+17%45/100
#lego collection316K4.49%+17%45/100
#bricks316K4.49%+17%45/100

🏷️ Tag Strategy Insights

Strategic recommendations and performance highlights

Top Performing Tags
#lego - Highest usage62 videos
#lego - Best avg views6K
#lego - Fastest growing+17%
Optimization Opportunities
Focus on Content category tagsHighest performing category
#lego shows strong growth potentialConsider increasing usage
Consider expanding tag variety in underused categoriesDiversify content strategy

Most Viewed Videos

Top 5 by view count

Huge LEGO Star Wars Geonosis by @SolidBrixStudios
#1

Huge LEGO Star Wars Geonosis by @SolidBrixStudios

40.5K40.5K2 months ago
LEGO SMART Play Demo at CES
#2

LEGO SMART Play Demo at CES

37.4K37.4K3 months ago
Huge LEGO Tower of Orthanc! Created by Brendan McMahon #lego
#3

Huge LEGO Tower of Orthanc! Created by Brendan McMahon #lego

34.8K34.8K4 weeks ago
LEGO Motion Scenes by DavidBuildsTheBricks
#4

LEGO Motion Scenes by DavidBuildsTheBricks

22.4K22.4K4 weeks ago
LEGO Star Wars sets with new LEGO SMART Play System #lego #starwars #ces
#5

LEGO Star Wars sets with new LEGO SMART Play System #lego #starwars #ces

20.1K20.1K3 months ago

Most Liked Videos

Top 5 by like count

Huge LEGO Star Wars Geonosis by @SolidBrixStudios
#1

Huge LEGO Star Wars Geonosis by @SolidBrixStudios

1.9K40.5K2 months ago
Huge LEGO Tower of Orthanc! Created by Brendan McMahon #lego
#2

Huge LEGO Tower of Orthanc! Created by Brendan McMahon #lego

1.4K34.8K4 weeks ago
Massive LEGO New Hashima Cyberpunk City at Atlanta Brick Con 2026
#3

Massive LEGO New Hashima Cyberpunk City at Atlanta Brick Con 2026

99318.4K2 months ago
LEGO Motion Scenes by DavidBuildsTheBricks
#4

LEGO Motion Scenes by DavidBuildsTheBricks

86122.4K4 weeks ago
Playing LEGO Video Game on World's Largest Screen – Sphere in Las Vegas!
#5

Playing LEGO Video Game on World's Largest Screen – Sphere in Las Vegas!

68716.8K3 months ago

Most Commented Videos

Top 5 by comment count

LEGO SMART Play Demo at CES
#1

LEGO SMART Play Demo at CES

9637.4K3 months ago
LEGO Star Wars sets with new LEGO SMART Play System #lego #starwars #ces
#2

LEGO Star Wars sets with new LEGO SMART Play System #lego #starwars #ces

8920.1K3 months ago
First Look at LEGO SMART Play! What do you think? #lego #ces
#3

First Look at LEGO SMART Play! What do you think? #lego #ces

5215.2K3 months ago
Head of LEGO Star Wars Explains Smart Play System
#4

Head of LEGO Star Wars Explains Smart Play System

381.5K3 months ago
Huge LEGO Star Wars Geonosis by @SolidBrixStudios
#5

Huge LEGO Star Wars Geonosis by @SolidBrixStudios

3040.5K2 months ago

Highest Engagement

Top 5 by engagement rate

LEGO Smart Play Technology Explained | How Does It Work?
#1

LEGO Smart Play Technology Explained | How Does It Work?

11.36%6783 months ago
LEGO Star Wars Sandcrawler with Amazing Full Interior
#2

LEGO Star Wars Sandcrawler with Amazing Full Interior

10.37%3.6K3 months ago
Huge LEGO The Lord of the Rings Tower of Ecthelion
#3

Huge LEGO The Lord of the Rings Tower of Ecthelion

9.24%1.7K4 months ago
LEGO Star Wars Separatist Droid Factory on Kiros
#4

LEGO Star Wars Separatist Droid Factory on Kiros

9.08%1.6K3 months ago
Head of LEGO Star Wars Explains Smart Play System
#5

Head of LEGO Star Wars Explains Smart Play System

9.06%1.5K3 months ago

Performance Summary

Peak performance metrics across all categories

Highest Views
40.5K
Huge LEGO Star Wars Geonosis b...
Highest Likes
1.9K
Huge LEGO Star Wars Geonosis b...
Most Comments
96
LEGO SMART Play Demo at CES...
Best Engagement
11.4%
LEGO Smart Play Technology Exp...

Multi-Category Champions

Top performers across multiple categories

Huge LEGO Star Wars Geonosis by @SolidBrixStudios
👑
Huge LEGO Star Wars Geonosis by @SolidBrixStudios
viewslikescomments
40.5K1.9K
LEGO SMART Play Demo at CES
🥇
LEGO SMART Play Demo at CES
viewscomments
37.4K301
Huge LEGO Tower of Orthanc! Created by Brendan McMahon #lego
🏆
Huge LEGO Tower of Orthanc! Created by Brendan McMahon #lego
viewslikes
34.8K1.4K

Key Insights

Performance analysis and recommendations

Performance Highlights

Average 8.9K views per video
4.36% overall engagement rate
every few days upload schedule
97% consistency in uploads

Optimization Opportunities

Focus on subscriber retention and activation
Analyze top-performing content for successful patterns